The two TikTok accounts whose posts were featured in the agency’s Joker Prank Shop case study, and did not respond to multiple requests for comment. So much so that a marketing agency seems perfectly comfortable displaying what appear to be violations of them that it helped to create. Very few parties seem interested in knowing or following the rules. You will always lose #thejokerprankshop ♬ original sound - Shiloh&Elijah Nelson All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys start a prank war with your sister. Some influencers labeled those posts as ads or partnerships. The company says it has done TikTok campaigns for everything from fitness apps to mushroom coffee. Influencer Marketing Factory bills itself as “the influencer marketing expert” and did not respond to multiple requests for comment. Many of the creators themselves were kids.īut they were ads, according to Influencer Marketing Factory, an agency that took credit for the campaign on its website and its own TikTok account.

The posts sure seemed like ads, but few of them indicated that their creators were paid to promote the toys to an especially vulnerable audience: kids. They all used toys from Basic Fun!’s Joker Prank Shop line, and all of the videos prominently featured them buying the merchandise at their local Walmart. In spring 2020, several large, family-friendly TikTok accounts posted videos where they pulled pranks on their friends and family members.

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